BB&T Capital Markets Serves as Financial Advisor to Promise Gluten Free in its Sale to Mayfair Equity Partners
On July 24, 2017, Promise Gluten Free (“Promise”) sold a majority stake to Mayfair Equity Partners. BB&T Capital Markets served as financial advisor to Promise.
About the Companies
Headquartered in Ireland, Promise offers a wide range of gluten free and standard baked goods including bread, buns and rolls, cakes, muffins and snack bars. Its gluten free range offers a unique combination of much improved taste and texture and an exceptional nutritional profile when compared to other gluten free brands. Promise serves a growing number of the world’s largest blue-chip retailers and foodservice providers.
Mayfair Equity Partners is a United Kingdom-based private equity firm providing buyout and growth capital to businesses in the Consumer and TMT sectors.
Food & Agribusiness
BB&T Capital Markets assists middle market clients across all sectors of the Food & Agribusiness industry. We have established relationships with a wide range of public and private food companies, private equity investors, and other industry participants. As full-service platform, we provide M&A advisory, equity underwriting, debt capital markets, corporate banking, sales and trading, and private capital raising services. Our nationally recognized industry expertise, combined with our best-in-class transaction execution, enables us to maximize outcomes for our corporate and private equity clients.
About BB&T Capital Markets
BB&T Capital Markets offers an integrated platform of equity and debt underwriting, M&A advisory, corporate banking, and sales and trading. Headquartered in Richmond, VA, with offices throughout the US, we have specific expertise within 10 distinct industry verticals including Automotive Aftermarket; Commercial & Industrial; Education; Energy; Financial Services; Food & Agribusiness; Healthcare; Logistics & Transportation Services; Real Estate; and Retail & Consumer. Our commitment to industry expertise, combined with our resources as one of the nation's strongest financial institutions, strategically positions BB&T Capital Markets to build lasting relationships and contribute measurably to the long-term success of our clients.