Sterling B. "Tad" Pierce

Senior Vice President
Healthcare Group Team Leader


Mr. Pierce is the group leader for the BB&T Healthcare and Institutions Corporate Banking Group, which is responsible for the development and maintenance of banking relationships with hospitals, life plan communities, skilled nursing, assisted living, memory care and independent living facilities as well as nonprofit higher education and K-12 private schools.

Prior to joining BB&T in 2008, Mr. Pierce worked as a vice president in M&T Bank's Healthcare Banking Group focusing on Virginia hospitals and senior living providers in the Mid-Atlantic region. He entered the banking industry in 1988 and has over 20 years of experience lending to the healthcare industry.


Mr. Pierce earned a bachelor of science degree in financial management from Clemson University and is a former board member of the Virginia/DC Chapter of the Healthcare Financial Management Association and the Maryland Assisted Living Association.

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