Promise/Mayfair Equity Partners

BB&T Capital Markets Serves as Financial Advisor to Promise Gluten Free in its Sale to Mayfair Equity Partners

Transaction summary

On July 24, 2017, Promise Gluten Free (“Promise”) sold a majority stake to Mayfair Equity Partners. BB&T Capital Markets served as financial advisor to Promise.

About the companies

Promise Gluten Free

Headquartered in Ireland, Promise offers a wide range of gluten free and standard baked goods including bread, buns and rolls, cakes, muffins and snack bars. Its gluten free range offers a unique combination of much improved taste and texture and an exceptional nutritional profile when compared to other gluten free brands. Promise serves a growing number of the world’s largest blue-chip retailers and foodservice providers.

Learn moreabout Promise Gluten Free (opens in a new tab)

Mayfair Equity Partners

Mayfair Equity Partners is a United Kingdom-based private equity firm providing buyout and growth capital to businesses in the Consumer and TMT sectors.

Learn moreabout Mayfair Equity Partners (opens in a new tab)

Food & Consumer

Our Food & Consumer investment banking expertise spans the across the entire supply chain: producers, manufacturers, distributors, and retailers.

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BB&T Capital Markets is a division of BB&T Securities, LLC, member FINRA(opens in a new tab) / SIPC(opens in a new tab), and a wholly owned nonbank subsidiary of Truist Financial Corporation. Securities or insurance products and annuities sold, offered or recommended are not a deposit, not FDIC insured, not guaranteed by a bank, not guaranteed by any federal government agency and may go down in value. Read all disclosures

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